I’ve been quite concerned about several issues with artists and the images of their art they use online. As a web designer who feels compelled to watch the backs of artists, it is distressing to download an image from an artist’s website only to find their web designer’ copyright notice in the metadata! I know the artist has no way of finding out, and that’s got to change right now.
In these hard times it’s understandable that many artists are concerned about the cost of having their images adjusted and prepared to use online, as well as the expense involved in starting up a blog to promote their art on the internet. And the social media phenomenon has quickly proven itself to be the marketing and promotion medium of the future…of today!
Last year I taught workshops on blogging at the Ashland Art Center and image editing at the Rogue Gallery and Art Center. In January 2013 I taught a workshop on setting up a Facebook professional page for artists at the Art Presence Art Center in Jacksonville, and in February, a small workshop on image editing for artists. I was happy to receive many compliments on the volume of usable information presented, my teaching style and patience from my hosts and the participants of all these workshops. Since the experiment was a success, and to help artists master the computer skills they need to promote their art in the twenty-first century, I am now announcing my new roster of ten ongoing workshops in four categories:
- Working with Images in Photoshop/Elements
- Blogging with WordPress for Artists
- Social Media Strategies to Promote Your Art
- Basic Computer Skills
For most workshops I will present a comprehensive overview of the topic, with a Q&A session afterward. For confident computer users, this may be all you need to get started. For those who would like assistance putting the skills I discuss into action, follow up workshops will provide opportunity for hands-on practice where you can ask questions about specific tasks and problems, practice techniques and accomplish the objectives introduced in the overview.
I realize the dates of these workshops don’t give a lot of advance notice. My intent is to get them rolling as soon as possible for those who need help now and repeat them at least once a month. If you see a workshop you want to attend but the schedule doesn’t work for you, you’re probably not alone. Participate my Doodle scheduling program (links following each workshop below) and we’ll work out another time with others seeking an alternate date. You can also contact me to arrange a private tutoring session.
Working With Your Art Images in Photoshop and PS Elements
Learn how to prepare the digital images of your art to look their best, protect your copyright and meet submission requirements. The skills you learn in these workshops will help you manipulate your photographs with confidence, save money, prepare your images for show and gallery submissions and transform your art images from potential copyright liabilities to online marketing assets!
Requirements:
- Laptop, iMac or mobile device that you can use image editing software with.
- Basic understanding of how to work with your computer or device.
- Image editing program such as Photoshop, Photoshop Elements or similar. iPhoto is not desirable for editing art images, please plan to use another software for this workshop or purchase one of the programs created by Adobe or Corel HERE.
- Images of your own artwork to practice with. I recommend making a copies of several images – some in pretty good shape and others that need a lot of adjusting – and place them in a separate folder.
Introduction to Image Editing
A two hour overview of essential image editing information with a half hour question and answer session. Follow along on your own computer or take notes and plan to gets some hands-on practice with me to help you in the followup work sessions.
Thursday, March 7 from 10am – 12:30pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Beginning Image Editing Practice Session
In this workshop you will have the opportunity to work with your own images with my assistance. We’ll begin with helpful practices for handling your image files and embedding copyright, contact and website information and other metadata to your images. We’ll also go over various file types and when to choose them and how to use layers to add a visible copyright notice to your images, resizing your images and choosing different resolutions. Once you’ve mastered these skills you will be able to email, post and share images of your art online with confidence that wherever they roam, your copyright and contact information will travel with them, and people can use this to contact you and talk about purchasing your work or request permission to use it.
Thursday, March 14 from 10am – 12:30pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Intermediate Image Editing Practice Session
This workshop will focus on more advanced techniques you’ll need to prepare your images for submission to festivals, shows and galleries. We’ll talk about the different specifications you have encountered and learn how to prepare the photos of your art appropriately, as well as making adjustments to the color, lighting and focus to accurately present your art to show jurors and gallery owners. We will practice more advanced ways to use layers and how to finalize your image files for different uses.
Thursday, March 14 from 1:30 – 4:00pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Blogging with WordPress for Artists
Learn how to create an online journal of your art activities from scratch using WordPress! From installing WordPress on your website’s host server or at WordPress.com to creating posts and managing your WordPress installation, you can learn to use blogging help you promote your work online, build your following, increase search engine rankings and drive traffic to your website. It’s a fun and creative endeavor in itself!
Requirements:
- Laptop, iMac or mobile device you can use to work online (sorry, a smartphone will not be sufficient!)
- Basic understanding of how to work with your computer and internet browser.
- Completion of Image Editing Workshops or prior knowledge of how to embed metadata into your images to protect your copyright and enhance search engine optimization.
Introduction to Blogging, for Artists with existing WordPress sites
Do you have a website designed with WordPress but aren’t sure how to use it? This workshop is for you! We’ll log in to our blogs, explore the “back end” or administrative section and the post editing window. Learn how to use the word processing functions WordPress provides, upload and insert images into your posts, manage updates, what your plugins do, others I recommend and how to take care of them, and more. You’ll leave with an illustrated post and money-saving skills to begin maintaining your blog on your own.
Friday, March 8 from 1pm – 4:00pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Blogging with WordPress from Scratch
This immersive workshop is designed for confident computer users who are ready to begin blogging now. We will install WordPress on your host server or at WordPress.com, set it up and learn to create an illustrated post. We’ll also go over maintenance tasks, how to customize your blog with plugins and themes, and more. At the end of the day you will have a working blog with at least one completed post and the skills to begin managing your blog as well as publishing with it!
Please have the materials you need to create with – text, images, and a banner image – set aside in their own folder on your computer for easy access during the workshop. For lunch, we can munch together at my studio or in town, arrangements TBD based on participants’ preferences.
Saturday, March 16 from 10am – 4:00pm
Fee: $75
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Beginning WordPress Practice Session
This workshop will give an opportunity for beginning WordPress users to ask questions and get hands-on help with the answers, bring problems you’ve encountered for resolution and continue practicing the skills you need to progress to an intermediate level of blogging.
Thursday, March 7 from 1:30 – 4:00pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Intermediate WordPress Practice Session
This workshop will provide those who are comfortable blogging with WordPress with an opportunity to bring their questions and get hands-on help for answers, troubleshoot problems they’ve encountered and gain more advanced skills. Topics can include blog maintenance, adding plugins for advanced functionality, working with photo galleries, customizing posts with basic html, attracting the attention of search engines and increasing traffic.
Saturday, March 9 from 1:00 – 4:00pm
Fee: $45
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Social Media Strategies to Promote Your Art
Learn how establish your social media presence, integrate social sharing into your website and put your social networks to work building your audience, driving traffic to your website and increasing your search engine ranking!
Requirements:
- Laptop, iMac or mobile device you can use to work online (sorry, a smartphone will not be sufficient!)
- Basic understanding of how to work with your computer
- Completion of Image Editing Workshops or existing knowledge of how to embed metadata into your images to protect your copyright and enhance search engine optimization.
Set Up Your Facebook Professional Page
Facebook should be the main component of your social network, and this workshop will be devoted to creating and setting up your professional page on Facebook. The time is coming when Facebook will REQUIRE business and professional posting to be done separately from personal posts – don’t wait ‘til the last minute! Get your artist page set up and start building a following for your art business while keeping your personal page private.
Friday, March 15 from 10am – 12:30pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Integrating Social Networks with Your Blog or Website
Your website or blog should be the centerpiece of your online presence, and visitors should be able to follow you on their favorite social network and share your content with their friends with ease. We will explore the various social media networks and their usefulness, decide which ones to use and set them up, then integrate them with your main blog or website using one of three options: Networked Blogs Facebook application, WordPress’ JetPack plugin modules, or AddThis.com’s sharing plugin.
Friday, March 15 from 1:30 – 4:00pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
Basic Computer Skills
Do you want to learn one or more of the above skillsets, but find yourself hesitating because you don’t know how to work your computer or software well enough? Don’t let that stop you! Join my basic computer skills workshop and I will help you get up to speed with the skills you need to progress and learn more! Topics include: computer terminology, working with email, basics of using software programs, working with files, and much more.
Learn how to use your computer from a teacher who has the patience to work with you until you’re confident working on your own! I’m always happy to arrange private tutoring sessions if my workshop schedule doesn’t fit in with your own.
First Session: Wednesday, March 6 from 10am – 12:30pm
Fee: $35
To Register: Contact me at webmistress@hannahwestdesign.com, call 541.899.2012 or
Can’t make this date? Click here to participate in a Doodle scheduling poll!
