Image Editing in Photoshop for Artists

Site Update for Artist Christina Madden!

I’m so grateful to have had artist Christina Madden come to me for help bringing more visitors to her website!

La Casa, oil painting by Christina Madden
La Casa, oil painting by Christina Madden

The first thing we did was to add metadata to all the images of her art, both for security’s sake and to help promote her art. While the metadata contained within an image is not readable by search engines, it’s essential to have it in place in the event that it, through resharing, it becomes separated from any link to the artist’s website or other contact information. It’s always an option to lock down an image so it cannot be separated from the website where it appears, but then people can’t help you promote your work by sharing, so this way anyone can open the image in Photoshop, access the File Info, and see the artist’s website address so they can see more of their work, find their email and other contact information, and learn more about the artist. Christina’s choice was to allow her images to be shared, so the metadata was a must. This also saves time when adding images to social networks, as the most critical of the meta information – the artist’s copyright – will now be “exposed”, along with the title and description so it does not have to be retyped in. This also makes the metadata available to the search engines, an added bonus and a good reason to take the time to place this information in each image. And What a joy to work with the images of her beautiful oil paintings!

Next we added metadata keywords and descriptions to her pages for the search engines to gobble up, and AddThis sharing tools to her website to encourage visitors to share her pages. We also added a sitemap and Google analytics tracking code to her site and, though the site has been online for some time, submitted it to the search engines as this had not been done previously. In the process I saw that the code on her site was very outdated, and began the process of bringing it a bit more up to speed so it will be more search engine friendly. Completing this task for the entire site will take longer and we plan to take it a little at a time; we also will add proper text with keywords to the “Alt” field in her images.

Morning at Touvelle Park, oil painting by Christina Madden
Morning at Touvelle Park, oil painting by Christina Madden

Christina had started a professional artist page on Facebook but hadn’t completed the setup, so we added a selection of paintings to her page and began promoting it. While working on this, she completed two new paintings, which we added to her website and Facebook page. Boy did they get a lot of attention! Over 200 views for one painting and almost 350 for the other, plus lots of wonderful comments! She’s up to 38 likes now, but it still needs some love, so why not visit and add your own like to her page?!

We began working on March 5 and completed this round on April 21. Currently Christina’s site is appearing in search results on Bing/Yahoo 94% more frequently than it did before, with a 200% increase in clicks from those search result pages, and all but 5 of her pages have been properly indexed by Google. Christina can now view traffic analytics for her site through her Google account and sharing analytics through her new AddThis account. In the past month (April 8 – May 8), she has welcomed 55 visitors to her site, who viewed 266 pages, and average of nearly 5 pages per visit! This represents an 89.66% increase in visitors over the previous month, a 48.6% increase in page views, and, though the total number of pages per visit is down a little, and increase in time spent on her website of 79.5%!

In addition we can see that , although most of her visitors are coming from her home territory of southern Oregon, people from 8 different countries have come to visit since we began working. Sharing has not been intense, nor has anything gone viral just yet, but 5 shares, up from zero ability to share, is promising,  and we can see that all the shares so far have been to Facebook. As these results show, search engine optimization, even if not complete, can immediately and dramatically change the visitor frequency and patterns to your website, and the ability to view and analyze these stats is very helpful to gauge how much the work you have put into optimizing your site is helping to increase traffic and sharing.

Workshop Update – Week One Feedback

Hannah West Design logoThe first few workshops in my new roster (image editing & working with WordPress, both for beginners) have gone sooo well this week! I’m getting great feedback on the quantity of information I’m offering, patient and effective instruction, value of the information presented for the price, and even my teaching style. It’s so rewarding to see artists move from apprehension and self-doubt to having fun using their newly acquired skills so quickly, and I’m proud of the progress last week’s participants have already made.  Check out my calendar for current workshop dates and, whether you plan to DIY or need to feel more confident when dealing with your own webmaster, let me help you take control of your online presence!

By request of two of last week’s participants, I’m announcing that the Image Editing Practice Session for Beginners has been extended  to include two dates each month indefinitely, on Thursdays from 10am – 12:30pm. Those who need help with their image editing skills can drop in for a practice session whenever they can, or join the two current participants for a weekly session where supervised practice will hone your skills and help commit them to memory. I will be happy to add an additional ongoing practice session where you can bring your questions, learn more, and practice your image editing skills with me there to help you on a different day/time, as I’ve heard from several artists who can’t make it on a Thursday.

Please email me or use Doodle to request a new date and/or time and I’ll add it to my calendar.

Image Editing for Artists Workshop Deadline Approaching

Though many of you may have seen posts or heard about the workshops I’m teaching through the Rogue Gallery & Art Center later this month, you may not have registered yet. If you were thinking about attending, please register today! The Social Networking to Promote Your Art workshop we had planned for March 10 has been cancelled because too many artists figured they’d wait til the last minute. Now that minute has come and gone, so don’t miss this one! To register, contact Education Director Brooke Nuckles-Gentekos at 541.772.8118 x 301 or

I’ll present Image Editing in Photoshop for Artists on Saturday, March 16. The beginning class starts at 10:30am and ends at noon, intermediate begins at 1:00 pm and ends at 3:00 pm. We’ll meet in the Computer Lab (Room 108) at RCC, where there are a number of computers we can use if you don’t have a laptop. They have Photoshop installed, so you’ll have everything you need for hands-on practice of the image editing tasks you’ll learn. Except the images! Please bring images of your art you’d like to work with on a thumb drive or CD-RW (so you can re-burn the disc with your edited images).

We will go step by step through a number of common editing tasks artist need to know how to do when preparing their images for the web and to submit to festivals and art shows, some of which are frequently done incorrectly and others that are hard to figure out how to do. Come with a list of questions, art images with problems you can’t figure out how to fix and specific things you’d like to learn so I can tailor the presentation to your current needs.